Professional Racing Instruction

Racing is one of my passions. Motorcycle racing. But, I enjoy all other kinds of racing as well. I keep an eye on MotoGP, Formula One, and any other races that come my way.

So, when I was contacted by Christopher Hill, a renowned racing instructor in California, I was on board when he asked if I could design a logo for his company, Precision Racing Instruction.

He asked about my process and I explained that I first research all I can about the industry his company works within and where the logo will be used.

Once the research is done, I start designing and explore as many different graphic elements and typography that will communicate the message he wants for his logo.

In his case, it’s all about car racing instruction, speed, precision, and elements that can be used in the logo to get that across.

I explored a number of logos and versions as you can see below.