Does your website have professional Search Engine Optimization?

Why do we suggest SEO and what is SEO?
Let’s say she has a flower business somewhere in Los Angeles and she has a website offering delivery of a vast selection of floral arrangments. The question is will potential customers find her business?

What is SEO?:

SEO stands for Search Engine Optimization.
Search engines have four main functions – crawling, building an index, calculating relevancy & rankings, and serving results.

Crawling and Indexing:

Crawling and indexing the billions of documents, pages, files, news, videos, and media on the world wide web.

Imagine a World Wide Web as a network of stops in a big city subway system.

Each stop is its own unique document (usually a web page, but sometimes a PDF, JPG, or other files). The search engines need a way to “crawl” the entire city to find all the stops along the way, so they use the best path available – links.

“The link structure of the web serves to bind together all of the pages in existence.”

(Or at least, all those that the engines can access.) Through links, search engines’ automated robots, called “crawlers,” or “spiders” can reach the many billions of interconnected documents.

Once the engines find these pages, their next job is to parse the code from them and store selected pieces of the pages in massive hard drives, to be recalled when needed in a query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engines have constructed massive datacenters in cities all over the world.

These monstrous storage facilities hold thousands of machines processing unimaginably large quantities of information. After all, when a person performs a search at any of the major engines, they demand results instantaneously – even a 3 or 4-second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

This is part 1 of an SEO guide we’re offering you. Let us know your thoughts and if you’re interested in more information about Search Engine Optimization.

Contact us so we can help you and your business be found on the web.