Project Brief

We were contracted to design the first complete wine catalogue for one of, if not the largest importer of wines and spirits in the world – American/Wines and Spirits. This was the first catalogue that would have the most complete listing of just about every wine worldwide that was available to America. Our client, The Tasting Panel was responsible for navigating and creatively outlining and driving this mammoth project to completion.

The Wine Voyager was the first creative concept for the inaugural piece.

In addition to complete cataloging of all the vineyards and suppliers, an insert was designed featuring some of the world’s most artisan brands.

Skills Needed

It’s critical to fully understand the final goal of the client so we immerse ourselves in researching the market the client is communicating with. The branding elements from the catalogue name to the unique travelogue cover and using the concept to run the design the rest of the design was critical for the success and launch of this first wine and spirits catalogue.

The logistics of including all wineries was a huge job as there was a constant change and addition to the list of suppliers around the world that had to be included and their inventory listing were in flux on almost an hourly basis.