The next time you look at a logo you might want to remember some of this.
Let’s face it, most of us are into color. Be it for the color of our clothes, car, house or anything we use a lot.
Most of the time I bet you don’t pay much attention to a product’s coloring or the name and its colorful logo. Take a look at the logos in this image and what emotion each wants to be tied to and decide for yourself if they hit the desired mark. I’m sure most of them do because a lot of marketing surveying has gone into picking not only the brand logo but what color they want it to be and why.
Let me know if after reading this you pick up a branded product in your home or when you go to the gas station if you notice the logo and what color it is.
Color does matter.
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